Our Story

LiaMo came to life at the request of Co-Founder Emanuelle’s now 10-year-old son. He turned to her one day, and asked her to make him a “really cool leather biker jacket“. She crazily obliged and set about finding an atelier to work with for sampling with the idea of going into childrens wear. After much blood, sweat and tears his special biker jacket sample was made. Emanuelle and Beatrix, the virtually inseparable mother and daughter duo, travelled to London to pick it up. They were savoring the traditional martini at the Claridge's Fumoir when Emanuelle got cold and slipped on her son’s  jacket. Her mother Beatrix, turned to her and commented that it was “the nicest biker jacket” that she had seen her in. That innocent comment sparked an idea that led to many conversations over subsequent martinis…

Those conversations turned to essential wardrobe staples for the modern woman and the need for pieces that married functionality with timeless style. They felt there was a real gap in the market for luxury pieces that could make both a younger and the more mature woman feel strong, stylish and relevant. Perhaps it was being surrounded by such a classic, sumptuous, art deco space, the epitome of British tradition and elegance or perhaps it was the perfect drink in hand, but a pivotal conversation brought about the birth of a brand that is steeped in English heritage and draws on the history of fine craftsmanship and tailoring that the country is known for. 

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The Jacket that started it all.....

Credit: Liam Adkins